Just as America hasn’t declined to oblivion yet, market research hasn’t died… yet. But it’s certainly on its way. Why? There are many factors, but primary among them is the death of knowledge. Let me explain. It used to be thought that a good education was a means to money. But what if you could get the money without the [...]

    For those of you who don’t know, it’s called Digital Asset Management. For those of you who do, you know it’s the digital equivalent of cleaning up production rooms, storage closets, filing cabinets, servers, hard drives, laptops, and basically every other communication an agency or company has ever released—then organizing it in a way so that even the [...]

Many people, including you, probably have no idea who I am and frankly sometimes I don’t know who I am, but sufficeth to say my name is David Kelley and I’m a UX professional. Am I a graphic designer? Well, no, not really. Am I a programmer of some kind? Not exactly, but I can write some code. My title [...]

Have you thought about expanding your reach and servicing more of your clients’ needs? Establishing a relationship with an experienced IT firm might be the smartest business move you make this year. But what should you look for when hiring a tech firm? Customer support. When you choose an IT team to partner with, make sure they have the best [...]