The printing industry today has become, for many participants, a pretty scary place. In the nearly 30 years our firm has worked with clients in the industry, changes to labor markets, customer sophistication, graphic technology, media options, and a host of other things have combined to make today’s graphic arts industry only a rough approximation of what it was when [...]

It seems I rarely leave a client presentation nowadays without being asked how to measure the success of what we’re proposing. It is a fair question. And one that too often catches marketing professionals flatfooted. But discussions about measuring the effectiveness of marketing campaigns don’t need to be so challenging. The crucial first step is to get everyone on the [...]