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	<title>Media Inc</title>
	<link>http://media-inc.com</link>
	<description>The Source for Northwest Media News and Information</description>
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		<title>DRTV: Building Brand and Beyond</title>
		<description><![CDATA[From the Magic Bullet to Proactiv to hundreds of other popular products, direct response television (DRTV) has long been a successful medium for advertising new, exciting products—and for getting immediate results via a combination of phone, Web, and in-store sales. But can DRTV establish brand for a product? According to Doug Garnett, author of the recently released book Building Brand [...]]]></description>
		<link>http://media-inc.com/2012/02/drtv-building-brand-and-beyond/</link>
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		<title>Coming up “Roseys”</title>
		<description><![CDATA[PAF unveils this year’s award winners at circus-themed event Acrobats and aerialists and hand balancers, oh my! In addition to celebrating the great creative works produced by the Portland community and toasting to this year’s winners, attendees of the 2011 Rosey Awards were also treated to big top-themed performances from local troupe, Wanderlust Circus. Presented by the Portland Advertising Federation [...]]]></description>
		<link>http://media-inc.com/2012/02/coming-up-%e2%80%9croseys%e2%80%9d/</link>
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		<title>Direct Hit!</title>
		<description><![CDATA[Direct marketing comes in many different forms—from mailing pieces and PURLs to DRTV and beyond. To highlight some of these different tactics, Media Inc. asked three leading Northwest direct marketing companies to choose one of their recent campaigns and break it down into a synopsis, giving readers a look at the objective, the implementation strategy, and the outcome of the [...]]]></description>
		<link>http://media-inc.com/2012/02/direct-hit/</link>
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		<title>Streamline and Increase the Integrity of Your Next Direct Mail Campaign</title>
		<description><![CDATA[When working with complex or critical direct mail communications, how do you ensure regulatory compliance, security, timeliness, accuracy and accountability while minimizing your costs and risks? In June 2011, ColorGraphics Inc., a Cenveo company, added a Gunther Series III intelligent inserting line to complement their expanding commercial mailing capabilities. This new line of equipment is not just an inserter; it’s [...]]]></description>
		<link>http://media-inc.com/2012/02/streamline-and-increase-the-integrity-of-your-next-direct-mail-campaign/</link>
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		<title>Goodbye to 2011 – We Won&#8217;t Miss You (We Hope!)</title>
		<description><![CDATA[By Gerry Michael, MBA, CPA Guest Columnist As 2011 fades slowly into the rearview mirror, most of our clients are of the opinion that it didn’t end any too soon. Entering 2012, although there are some “signs of life” in a number of sectors of the economy and some of our clients are beginning to see at least some return [...]]]></description>
		<link>http://media-inc.com/2012/02/goodbye-to-2011-%e2%80%93-we-wont-miss-you-we-hope/</link>
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		<title>Boost Your Budget – Hire Local</title>
		<description><![CDATA[By Dena Beatty, Executive Director, SAG, Pacific Northwest Many producers enjoy moving out of the major markets into other parts of the country to find unique filming locations. One problem they often face is the dreaded travel budget. Transporting talent to locations from New York or Los Angeles can become very expensive, but if producers choose their location well, there’s [...]]]></description>
		<link>http://media-inc.com/2012/02/boost-your-budget-%e2%80%93-hire-local/</link>
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		<title>H-UV Printing: A Real Game-Changer</title>
		<description><![CDATA[By Phil Parrish Guest Columnist UV offset printing is not new; it’s been around for a number of years. What is new, and a real game-changer, is affordable, ecologically friendly and intelligent H-UV printing. The science behind UV printing is fairly simple. In conventional printing, inks are dried through a combination of heat from infrared lamps, oxidation and absorption into [...]]]></description>
		<link>http://media-inc.com/2012/02/h-uv-printing-a-real-game-changer/</link>
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		<title>The Evolving Business of Advertising in Seattle</title>
		<description><![CDATA[By Mike Doherty Guest Columnist Having just celebrated our 80th anniversary in Northwest Advertising, it gave me an opportunity to think about what has changed and how the business will continue to evolve in the coming years. There are, of course, the obvious changes from traditional print and television to digital, and the shift from delivering information with the hopes [...]]]></description>
		<link>http://media-inc.com/2012/02/the-evolving-business-of-advertising-in-seattle/</link>
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		<title>QR Codes: Breaking Through without Breaking Your Budget</title>
		<description><![CDATA[By Doug Cox Guest Columnist It’s an interesting conundrum—times are tough, budgets are tight, and potential customers are bombarded with information and offers nearly 24/7. As a business, how do you break through without breaking your own budget? As a guerrilla marketing company, we’re used to working with clients to maximize their impact—using street-level tactics to reach an audience where [...]]]></description>
		<link>http://media-inc.com/2012/02/qr-codes-breaking-through-without-breaking-your-budget/</link>
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		<title>Everett Equipment Company Earns Honor</title>
		<description><![CDATA[Videomaker names DVGear’s Apprentice the “Best New Product for 2012.” By John Wolcott, Features Northwest News Service Jonathan Holbrook has proven once again that even a relatively small video producer and video editing equipment company can make big waves across the country by concentrating on quality products, creative excellence and the foremost needs of his customer market niche. Already the [...]]]></description>
		<link>http://media-inc.com/2012/02/everett-equipment-company-earns-honor/</link>
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