From the Magic Bullet to Proactiv to hundreds of other popular products, direct response television (DRTV) has long been a successful medium for advertising new, exciting products—and for getting immediate results via a combination of phone, Web, and in-store sales. But can DRTV establish brand for a product? According to Doug Garnett, author of the recently released book Building Brand [...]

PAF unveils this year’s award winners at circus-themed event Acrobats and aerialists and hand balancers, oh my! In addition to celebrating the great creative works produced by the Portland community and toasting to this year’s winners, attendees of the 2011 Rosey Awards were also treated to big top-themed performances from local troupe, Wanderlust Circus. Presented by the Portland Advertising Federation [...]

Direct marketing comes in many different forms—from mailing pieces and PURLs to DRTV and beyond. To highlight some of these different tactics, Media Inc. asked three leading Northwest direct marketing companies to choose one of their recent campaigns and break it down into a synopsis, giving readers a look at the objective, the implementation strategy, and the outcome of the [...]

When working with complex or critical direct mail communications, how do you ensure regulatory compliance, security, timeliness, accuracy and accountability while minimizing your costs and risks? In June 2011, ColorGraphics Inc., a Cenveo company, added a Gunther Series III intelligent inserting line to complement their expanding commercial mailing capabilities. This new line of equipment is not just an inserter; it’s [...]

By Gerry Michael, MBA, CPA Guest Columnist As 2011 fades slowly into the rearview mirror, most of our clients are of the opinion that it didn’t end any too soon. Entering 2012, although there are some “signs of life” in a number of sectors of the economy and some of our clients are beginning to see at least some return [...]

By Dena Beatty, Executive Director, SAG, Pacific Northwest Many producers enjoy moving out of the major markets into other parts of the country to find unique filming locations. One problem they often face is the dreaded travel budget. Transporting talent to locations from New York or Los Angeles can become very expensive, but if producers choose their location well, there’s [...]