By Mike Gilbert, Partner, GCDirect Marketing I hear this a lot from marketers: “What I used to do isn’t working, so what should I do now?” My answer? Focus on the key principles of direct marketing—deliver relevant content to the right target audience at the right time, and test and measure. Focus on what’s working from the old mix, while [...]

By Vince Porter, Executive Director, Oregon Governor’s Office of Film and Television Over the past few years we’ve seen steady growth in Oregon’s film and TV industry. In 2008, Oregon was host to the first Twilight movie, 2009 brought us Leverage and LAIKA’s Coraline, and then 2010 followed up with Portlandia. This steady growth has been good for everyone in [...]

With no incentive in place, what’s next for the Evergreen State’s production industry? By Amy Lillard, Executive Director, Washington Filmworks Forty states in the Union offer motion picture incentives designed to attract film projects that create thousands of jobs and bring millions of dollars to a state. While Washington State was one of the first to offer such an incentive, [...]

Media Inc.’s interview series, in which we discuss the latest and greatest with a different Northwest company each issue, continues with Limbo Films. The venerable Portland production company, according to owner and award-winning director Gary Nolton, produces media for broadcast commercials, Web and interactive platforms, and documentary and independent films. We wanted to find out what’s new at Limbo, so [...]

By Maria Scheleen, Seattle Division Director, The Creative Group There could be a little more green in your wallet this year, according to the newly released 2012 Salary Guide from The Creative Group. Average starting salaries for creative and marketing professionals are projected to increase 3.5 percent over the previous year. Some positions, like user experience (UX) designer and search [...]