By Gerry Michael, MBA, CPA Guest Columnist As 2011 fades slowly into the rearview mirror, most of our clients are of the opinion that it didn’t end any too soon. Entering 2012, although there are some “signs of life” in a number of sectors of the economy and some of our clients are beginning to see at least some return [...]

By Phil Parrish Guest Columnist UV offset printing is not new; it’s been around for a number of years. What is new, and a real game-changer, is affordable, ecologically friendly and intelligent H-UV printing. The science behind UV printing is fairly simple. In conventional printing, inks are dried through a combination of heat from infrared lamps, oxidation and absorption into [...]

By Lisa Magnuson Guest Columnist Most of us spend a good percentage of our business day in meetings. Some are good and some are bad, but client meetings should always rock. Each and every sales meeting with a client should be productive (moving the sales cycle forward) and reinforce the client’s choice to do business or consider doing business with [...]

PPI announces 2012 Board of Directors, while two Washingtonians chair national committees The Pacific Printing Industries Association (PPI) recently announced its 2012 Board of Directors. This group represents a broad range of visual and graphic communication firms and vendors in Oregon and Washington. PPI covers these two states as a regional affiliate of Printing Industries of America, as well as [...]

How does a brand shift preconceived consumer expectations, especially when it’s a gluten-free product typically considered lacking in taste? This was the challenge pizza franchise Garlic Jim’s faced when launching their gluten-free pizza offering to a broader, in-store retail audience.    With an estimated 18 million people in the United States sensitive or allergic to gluten to some degree, Garlic Jim’s [...]

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