The Seattle metro area—comprised of Seattle, Tacoma, Bellevue, and others—has been named the most mail-efficient, according to Catalog Choice’s Mail Stop Index. Corvallis, Oregon, ranked number 11 on the list. As the nation’s leading mail preference service, Catalog Choice created the MailStop Index to measure the communities that have opted out of the most unwanted advertising mail per capita. Each [...]

By Vicky Tamaru Guest Columnist As someone old enough to enjoy playing Space Invaders when it was brand new, I’ve had the pleasure of watching digital trends emerge, morph and sometimes die off with an intense sense of wonder. Digital marketing is incredibly fast-paced; tools and technologies seem to change by the second. Some instantly make sense and can give [...]

By Jules Van Sant, Executive Director, PPI Association As I’ve written in the past, I love my electronics. I’ve been texting now for over seven years, and have owned a smartphone for probably six of those. I own two iPads, multiple laptops, and a desktop at my office. I’ve been working with digital media so long… well, if I told [...]

By Maria Scheleen, Guest Columnist Hiring good employees is arguably the most crucial aspect of running an agency. After all, if you’re not recruiting the right individuals to begin with, your ability to succeed in nearly every other aspect of the hiring process is greatly compromised. First, there’s the time spent trying to acclimate the new hire to your team, [...]

GA Creative, an integrated branding and advertising agency in Bellevue, Washington, was recently recognized by the Audio Visual Awards (AVA) and the Service Industry Advertising Awards (SIAA) for its work with local health care provider Franciscan Health System (FHS). Television spots for Enumclaw’s St. Elizabeth Hospital and Franciscan Medical Group Primary Care, print ads for Primary Care, and billboards for [...]

By Bootsy Holler, Guest Columnist As scared as I was to show my work to an art director that first time, I found that once I did, I felt better. I started out as an artist, so when I naively started showing my work to agencies I was surprised to get a good response. The fact that I was different [...]

The nominees for the 16th annual Webby Awards were recently announced, and several Northwest companies have made the cut. The Webby Awards is an international competition honoring excellence in over 100 Web site, Interactive Advertising & Media, Online Film & Video, and Mobile & App categories. This year’s Webbys received nearly 10,000 entries from all 50 states and over 60 [...]

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At a meeting held prior to the Vision 3 conference, a group of industry leaders convened to explore opportunities to unify NAPL (National Association for Printing Leadership) and PIA (Printing Industries of America). This action was taken for several reasons: the economic conditions of the past several years, the ongoing contraction of the industry and a response to calls for [...]

By Gerry Michael, MBA, CPA Guest Columnist As 2011 fades slowly into the rearview mirror, most of our clients are of the opinion that it didn’t end any too soon. Entering 2012, although there are some “signs of life” in a number of sectors of the economy and some of our clients are beginning to see at least some return [...]