By George Riddell Editor
Seattle, the Puget Sound and a bald eagle with impeccable timing have combined to create new Washington production fans out of an Austin advertising agency.
Seattle’s World Famous was pitching for the creation of several dozen commercial/web videos for Samsung Smart TVs. And, according to World Famous co-founder Alan Nay, the production company was a finalist, along with an L.A. production company that had a previous track record with the agency.
“The agency was skeptical about shooting in Seattle,” said Nay. “They weren’t sure they would have enough wardrobe, furniture and art direction options here compared to L.A., where they were more comfortable.”
Nay approached Washington Filmworks executive director Amy Lillard to see whether the project could qualify for the Washington Film Incentive under the Commercialize Seattle program. Within a few days, Lillard had consulted with the Filmworks board and confirmed that the project would indeed qualify. So World Famous was able to include the state incentive rebate in their final bid.
“It allowed us to add a third day of shooting, which won the bid for us,” said Nay.
According to Nay, when production started the agency team was blown away. The crew—led by Nay as director, DP Ryan Purcell and line producer Craig Stevens—gave the agency team everything they wanted.
The three-day shoot took place in a Ballard home provided by the location management team of Peter Allen and Cat Macek.
“We were up on the bluff overlooking Puget Sound on 32nd Avenue, so the view was amazing,” said Nay. “On the second day we went outside for our one exterior shot. The sun was shining, and this bald eagle flies over us and lands in a tree 25 feet directly above the client. They were impressed. We’ll probably get them back next year.”
Following the memorable shoot in Seattle, World Famous performed all video editing, special effects and other post-production on a total of 45 videos for the Samsung Smart TVs.