By Maria Scheleen, Guest Columnist Hiring good employees is arguably the most crucial aspect of running an agency. After all, if you’re not recruiting the right individuals to begin with, your ability to succeed in nearly every other aspect of the hiring process is greatly compromised. First, there’s the time spent trying to acclimate the new hire to your team, [...]

The nominees for the 16th annual Webby Awards were recently announced, and several Northwest companies have made the cut. The Webby Awards is an international competition honoring excellence in over 100 Web site, Interactive Advertising & Media, Online Film & Video, and Mobile & App categories. This year’s Webbys received nearly 10,000 entries from all 50 states and over 60 [...]

Portland-based creative brand agency Sockeye was recognized with eight wins at the first-annual Oregon ADDY Awards, including Best in Show for its national, mixed-media “Re-Boot” campaign for client KEEN Utility. An additional four Gold ADDYs were awarded for Sockeye’s work for University of Oregon, Metro, and Ruby Receptionists, as well as for the agency’s own self-promotion brand book. Sockeye also [...]

Please view digital edition of Media Inc. magazine for full contact information and list of services provided. If you would like to be added to the Ad Agency list please email Katie Sauro at ksauro@media-inc.com for a survey. 14 Hands Ad Ventures Design & Marketing Adlib Advertising Agency AHA! (Alling Henning Associates, Inc.) Alt. Apex Media & Marketing Atomic Direct [...]

Join Portland Ad Fed (PAF) at a membership open house! The free event (for non-members and members alike) will be held Wednesday, March 28, from 5 to 6pm at Brix Tavern in Portland. Complimentary appetizers will be provided and attendees will be able to take advantage of happy hour drink specials. Come mingle with the PAF board and members and [...]

Get your tickets now for this year’s Seattle ADDY Awards! The event will be held Thursday, April 12, from 6 to 11pm at 415 Westlake. It’s been a stand-out year for Seattle advertising, and this year’s ADDY entries were the best ever. You won’t want to miss the exhibition, the surprises and the chance to celebrate with all your friends. [...]

The Seattle branch of the American Advertising Federation (AAF) is launching a membership drive today. Sign up before March 15 to receive special membership pricing: just $99 for an Individual membership (regularly $125) or $75 for Ad2 – for members under the age of 32 (regularly $100), as well as savings for corporate memberships. Simply click here to become an [...]

The Oregon chapter of AMA (American Marketing Association) has announced the call for entries for the Marketing Awards of Excellence. MAX Awards are given to marketing professionals demonstrating excellence in a variety of categories. MAX Categories include: Integrated Marketing Campaigns: Must include a mix of at least three media and demonstrate how integrating the campaign established measurable results. One is [...]

From the Magic Bullet to Proactiv to hundreds of other popular products, direct response television (DRTV) has long been a successful medium for advertising new, exciting products—and for getting immediate results via a combination of phone, Web, and in-store sales. But can DRTV establish brand for a product? According to Doug Garnett, author of the recently released book Building Brand [...]

PAF unveils this year’s award winners at circus-themed event Acrobats and aerialists and hand balancers, oh my! In addition to celebrating the great creative works produced by the Portland community and toasting to this year’s winners, attendees of the 2011 Rosey Awards were also treated to big top-themed performances from local troupe, Wanderlust Circus. Presented by the Portland Advertising Federation [...]