Register now for the upcoming two-day Strategic Selling Workshop, led by Lisa Magnuson of Top Line Sales LLC. The workshop, held May 15 and 16 in Seattle, is designed for sales people, business owners and directors or VPs of sales and marketing. Attendees are guaranteed to: leave with a completed sales plan for their top opportunity have access to the [...]

Check out the Seattle International Film Festival official trailer, courtesy of agency Wong, Doody, Crandall, Wiener and production company World Famous!

The Seattle metro area—comprised of Seattle, Tacoma, Bellevue, and others—has been named the most mail-efficient, according to Catalog Choice’s Mail Stop Index. Corvallis, Oregon, ranked number 11 on the list. As the nation’s leading mail preference service, Catalog Choice created the MailStop Index to measure the communities that have opted out of the most unwanted advertising mail per capita. Each [...]

On the evening of Thursday, April 12, hundreds of Seattle-area ad industry folks gathered at 415 Westlake for the ADDY Awards. The annual competition honors the best work of the past year produced by Puget Sound agencies and creative firms. And the winners are… Best of Show went to Copacino+Fujikado for their Bernandez Campaign for the Seattle Mariners. The campaign [...]

By Phil Reilly, Guest Columnist Today’s marketing landscape is all about content. Brand self-promotion has been replaced with content marketing, which benefits the audience. What is content? At CMD, we view content as digestible, informative, online resources that educate, entertain or move someone to action. We’ve witnessed the growth of content marketing firsthand with a number of clients. One in [...]

Thinking outside the box yields positive results at major music and tech festival. By Doug Cox Guest Columnist How do you stand out from the crowd? That’s a difficult enough question under normal circumstances, so imagine what it takes to grab the attention of attendees at one of the largest film, music and interactive conferences on the planet—South By Southwest [...]

A Q&A with Wexley Headmaster Cal McAllister. Choosing the name Wexley School for Girls, a Seattle-based marketing and ad agency, was a great way to get noticed and start a conversation. Co-founder and executive creative director Cal McAllister’s emphasis on creating experiences that engage consumers has built Wexley from a two-man start-up to an agency of 30 people leading national [...]

By Diane Sorensen, Guest Columnist 6:20am. Dark, cold and raining. So tired. Bed so warm. Stumble downstairs to the espresso machine. Push button. Feed cat. Slump over hot coffee and contemplate day. Must make list. 7:30am. Stage One: Productivity! I finish a difficult piece of ad copy and send it off to Client A. I’m happy with it and satisfied [...]

By Sam Harmon, Guest Columnist I see ­­it happen all the time — promoters put their heart and soul (and money) into some very cool events, only to have disappointing attendance because the target market simply didn’t care enough to attend. Thousands of dollars lost. Disappointed sponsors. Frustrated vendors. Entertainment, location and insurance that must be paid. And all too [...]

By Lisa Magnuson, Guest Columnist If you’re like most businesses, referrals are a vital part of keeping your sales pipeline full. As a matter of fact, according to Joanne S. Black in her book, No More Cold Calling, success rates for closing referral business are between 50 and 90 percent. And Tom Hopkins (Sales Prospecting for Dummies) pegs the close [...]