As the first half of 2011 comes to an end, three things have become crystal clear: 2011 will see the death of digital marketing, content is still king, and making marketing fun is what all marketers should be trying to do. Digital Marketing is Dead Before a Twitter storm erupts, let me explain. Today, digital marketing is “marketing.” Digital is [...]

If you’ve ever watched IFC, then you’ve seen their signature quirky-cool ad campaign. But did you know that it was designed and created by Oregon-based company Feel Good Anyway? Or that the 40-plus special effects in the NBC movie A Walk in My Shoes were done by Portland’s visual effects company Hive-FX? Or if you’ve been to Canada lately and [...]

Just as America hasn’t declined to oblivion yet, market research hasn’t died… yet. But it’s certainly on its way. Why? There are many factors, but primary among them is the death of knowledge. Let me explain. It used to be thought that a good education was a means to money. But what if you could get the money without the [...]

Visual Media Group, a creative content provider based in Bellevue, Washington, is an industry-renowned company that boasts a multitude of clients and scads of awards. But the company’s tremendous success belies its modest beginnings. Seattle Art Institute alum Kelly Sparks, who opted to create her own video production company after graduating with a degree in Television and Video Production, founded [...]

Damage Control – By Bob Baker, Owner & Senior Vice President, Gales Creek Insurance It’s been a perfect day of shooting in remote Eastern Oregon. The weather, the location, and the way everything gelled couldn’t have been better. Now the light is starting to fade and it’s time to pack up and make the long drive back to town. It’s [...]

With over 15 years of experience in the event planning business and a host of professional resources at her disposal, Jacky Grotle and her staff will make sure your special occasion is flawless. Event Success, based in the heart of Woodinville, Washington’s wine country, has coordinated all types of events over the course of the company’s existence, from engagement parties [...]

    For those of you who don’t know, it’s called Digital Asset Management. For those of you who do, you know it’s the digital equivalent of cleaning up production rooms, storage closets, filing cabinets, servers, hard drives, laptops, and basically every other communication an agency or company has ever released—then organizing it in a way so that even the [...]

On the night of May 25, the 2011 legislative special session adjourned and it was revealed that a bill to renew the state’s production industry incentive program did not pass. The bill—which would have extended the expiration date for the Washington Motion Picture Competitiveness Program from July 1, 2011, to July 1, 2017, and increased the program’s budget, among other [...]

Glazer’s second annual PhotoFest was held June 11 and 12 in Seattle’s South Lake Union neighborhood. The annual festival featured 35 vendors and community partners, free classes and workshops, food trucks, and a once-yearly sale. Vendors, including Nikon, Canon, Sony, Epson and Panasonic, were also joined by community partners Youth in Focus, Blue Earth Alliance, Reel Grrls, and Photo Center [...]

In June 2011, ColorGraphics Inc., a Cenveo company, added a Gunther Series III intelligent inserting line to complement their expanding commercial mailing capabilities. This new system offers in-line folding, four-way match mailing capability, selective envelope inserting, in-line metering, and high-resolution ink jet capabilities. The addition of the Series III inserting line serves as a complement to other production systems the [...]