Media Inc.’s interview series, in which we discuss the latest and greatest with a different Northwest company each issue, continues with Limbo Films.
The venerable Portland production company, according to owner and award-winning director Gary Nolton, produces media for broadcast commercials, Web and interactive platforms, and documentary and independent films.
We wanted to find out what’s new at Limbo, so we went straight to the source. Here is Nolton on the record:
How has your business changed throughout the years?
While actual production methods, planning of logistics, and the art of storytelling remain the same, the big changes have been in the switch from film to digital HD capture and post production workflow. We fully embrace these new technologies as they arrive, including last year’s purchase of the amazing Arriflex Alexa camera.
Limbo Films recently completed a spot for the Portland Trail Blazers. What does this project mean to you?
I am very proud of this production in particular, not just because it’s for my home team, but because the budget was tight, yet we feel it looks like a national spot. I also edited the spot by myself here in our Final Cut suite and really enjoyed that.
What are some other recent projects that you are particularly proud of?
Spots for NAPA Auto and Subway Sandwiches, a short art film for new director Kimberly Warner, and a documentary we made in the Dominican Republic to help a volunteer school program there.
Who or what inspires you, either personally or professionally?
So many influences, from new art I see in galleries to old classic films.
How important is it for your company to connect and engage with your surrounding community?
Highly important, that’s why we interact with and support local non-profits, political causes, schools, and young filmmakers.
What are some of your most gratifying professional accomplishments?
Just staying solvent and moving forward in this business for 25 years feels pretty gratifying!
If you could be anywhere in the world right now, where would you be?
For fun, Spain. To live, I love Portland dearly but have long wanted to try a year in New York.
What would you do if you won the lottery?
Give away a third, save a third, blow a third making a film!