Archives for: October 2011
Pre-Production is Gold

I just finished a video project for a DVD. I was contacted less than a week in advance of the shooting date, with the expectation that I could have the video edited over the weekend so we could make a hundred DVDs, ready to distribute less than a week after the shoot. We pulled it off. First, make your movie [...]

By ksauro with 1 comment
Oregon’s Film and Television Industry Closes a Record Year with NBC’s Grimm
Grimm

By Vince Porter, Executive Director, Oregon Governor’s Office of Film and Television Photos courtesy Scott Green/NBC We’ve made no secret about the record year for Oregon’s film and television industry in 2011. As the year gets closer to the end, all indications point to 2011 nearly doubling the previous spending record ($62 million in 2009), with more than $110 million [...]

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On the Record
feature edelman

Media Inc.’s interview series, in which we discuss the latest and greatest with a different Northwest company each issue, continues with PR pioneer Edelman. Edelman is the world’s largest independent public relations firm, with wholly owned offices in 53 cities—including 2 award-winning locations in the Northwest region. Here is Marta Monetti, general manager at the Portland location, on the record: [...]

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Moving Up: Transitioning Smoothly from Peer to Boss

In today’s economy, reorganizations are not uncommon, and you may find yourself suddenly overseeing a group of PR professionals who were once your peers. While transitioning into a supervisory role can be exciting, it also means a shift in dynamics with colleagues. Your success taking on a leadership role is dependent on building positive working relationships with direct reports and [...]

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Measuring the Effectiveness of Customer Service

The printing industry today has become, for many participants, a pretty scary place. In the nearly 30 years our firm has worked with clients in the industry, changes to labor markets, customer sophistication, graphic technology, media options, and a host of other things have combined to make today’s graphic arts industry only a rough approximation of what it was when [...]

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Keys to Fulfillment

Fulfillment… Funny how everybody’s doing it, but everyone’s doing something different. In relation to printing, there are two main types of fulfillment: literature and product fulfillment that is heavy with printed packaging. Distribution is also needed, but technically this is not fulfillment, even though most people call it that. Fulfillment, otherwise known as pick-n-pack, is when every shipment is customized [...]

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GET PAID! Fighting back against bill-evading clients.

For this article, it was suggested that I address a topic about which I’m passionate. Well, it doesn’t get any more passionate for me these days than discussing the topic of getting paid. As many of you know, my business card says “Suit” and I’m the guy who deals with the business of the organization and I own the task [...]

By ksauro with 0 comments
Deep Green Films Rents Production Equipment

In the spring of 2008, Deep Green Films bought top of the line production equipment in order to shoot the feature-length documentary Deep Green—Solutions to Stop Global Warming Now. Deep Green Films invested in thepurchase of a Sony HDW F900R camera, Sony PMW-EX1 camera, Fujinon lenses, an HDCAM tape deck, a Sanyo HD portable projector, and a world class sound [...]

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Born from PR, CMD Earned Media Takes a Synergistic Approach to Social Media

There has been a lot of discussion about where social media should reside within the marketing and agency world. Is it advertising, digital, PR, direct, customer service—or a totally separate form of marketing that needs to be off on its own? Creating a separate social media “division” is a bit out of touch with the reality of not only how [...]

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Print/Visual Communications

Please view digital edition of Media Inc. magazine for full contact information and list of services provided. This list can be found on page 22 of the digital edition. If you would like to be added to the Print/Visual Communications list please email Katie Sauro at ksauro@media-inc.com for a survey. Northwest Print/Visual Communications Listed Alphabetically AAA Printing Adpro Litho Inc. AllpakTrojan [...]

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