Behind the Scenes at Cine Rent West

Portland’s Cine Rent West has hosted an exciting mix of shoots and events so far this year. Familiar agencies combined with visits from new brands, different production companies and private events have filled the calendar with a nice blend of business, continuing to make 2011 a banner year for the studio.
In April, R2C Group visited the studio, shooting a direct response campaign for Dancing with the Stars’ new line of hair extensions. Kym Johnson, Australian ballroom dancer, model and celebrity, was on hand as the brand’s spokes-celebrity.
Shawn Johnson, who signed an endorsement deal with Nike this year, along with other Nike athletes, visited the studio in April. They were working on an internal piece promoting the Nike Training Club, a full body-training app designed by a trainer and inspired by world-class athletes.
In May, Opus Creative held a two-day shoot at the studio, shooting a very complex video for a local high-tech company. With over 20 pages of dialogue and a host of set and costume changes, the shoot went off without a hitch.
In early June, Jacob Pander and his company (Radius Films) shot a short film to be shown at the opening of “Allure of the Automobile,” the Portland Art Museum’s newest exhibit. The theme was similar to a James Bond film with fast cars, machine guns and good-looking actors.
Cine Rent West has become a popular event venue for both creative groups and non-profit organizations. Pro Photo Supply hosted two events with Vincent Versace at CRW last month. The first was titled “Almost Every Black & White Conversion Technique” and the second was “Controlling the Unconscious Eye: An Exploration of ExDR.” The events were well attended and received!
In June, the “Just a Field” campaign held a movie night—complete with hot dogs, popcorn and a screening of E.T.—at CRW to raise money to build a new soccer field at the nearby elementary school. The field is a memorial to a teacher who lost his battle with cancer in December. Community involvement is an integral part of the Cine Rent West philosophy.
Although CRW is primarily used as a production studio, the venue is also available for fundraising events, art showings, corporate seminars and private parties.
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