For JELD-WEN and Major League Soccer fans everywhere, it’s all about driving toward the ultimate goal.

That passion is captured in a series of new JELD-WEN Windows & Doors television ads that celebrate the company’s involvement in “the beautiful game.” The ads aired for the first time Sunday during the Portland Timbers vs. the Seattle Sounders soccer match and will run throughout the season.

The new spots from JELD-WEN, created by Portland’s CMD and shot entirely in Portland using local talent, draw a strong correlation between the inspiration, passion and reliability that soccer fans embody and JELD-WEN’s own brand values as a leading global window and door manufacturer.

“We understand the commitment, the intensity and what it means to be dedicated, because that’s the inspiration behind all of the products we make,” said Bill Hueffner, Director of Development & Professional Relations for JELD-WEN. “Our goal with these ads is to symbolize what it means to be part of something you’re very proud of by celebrating loyal soccer fans everywhere.”

The ads will air locally during televised Portland Timbers soccer games throughout the 2011 season as well as nationally as part of MLS telecasts including the 2011 All-Star Game in New York when the MLS All-Stars take on world renowned club Manchester United. The new television ads will be accompanied by a series of radio spots airing locally during the season.